Advice for New Beauty Blogs
I get a lot of questions from people who have either just created a new blog, or who have had a beauty blog for a while and want to know how to “make it more popular” or “gain followers”. I don’t believe in promotions, which is why I don’t do them (I never asked for this blog to be promoted, so that should be proof enough that they’re not needed) and so I’m not going to give you tips on how to get more followers. Blogging shouldn’t be amount the number of followers you have - it should be about passion, information and learning.
So what would I tell people who want to make their blogs “better”?
+ Blog what you know and what you love. When I see blog posts that are passionate and knowledgable, I automatically have respect for the person who wrote the post. Post pictures that inspire you; write honestly, and never lie. And also, never give out information that you don’t know for certain is correct or true.
+ Post reviews of products! So many blogs never think to inform their followers of why they love a product so much, or what completely has turned them away. This is the type of valuable information that people want to see when they visit a blog. Let people know the texture, the finish, how well it lasts and how pigmented the color is - saying you like it or you don’t simply isn’t enout gh. (But never believe your opinion is the only one - if that’s one thing I’ve learned from DSP, it’s that certain products that work for one person, might not work for another in the same way)
+ If you’re proud of your makeup skills, display them! People love to see pictures of “real person” makeup - professionally done looks sometimes are intimidating, and it is often refreshing to see the makeup that people wear on a day-to-day basis (since every day is not a runway for everyone!) Tell your followers how to recreate the look, and name products you’ve used and how well you like them.
+ Tag your posts accurately and fully. I cannot stress “ACCURATELY” enough - simply being a makeup blog does not mean that every post you make IS makeup, so don’t tag something incorrectly just for the hell of it, because that will turn away people who are browsing that particular tag. However don’t simply tag something with one thing - an eyeshadow look could be tagged with makeup; beauty; cosmetics; make up; girly; eyes; eyeshadow, etc. This will help your posts reach a broader audience.
+ Interact with the followers that you do have! It doesn’t matter if you only have five or if you have fifty thousand, letting people know that you’re there to help them with their issues or recommend products is important. Knowing people on a more personal level, and listening to the things that they have to suggest, is a good thing to do. Ask them questions as well! You’ll almost always get some feedback, and learning things never hurts.
+ My last point - always learn. Learn from your followers, from other blogs, from articles on the internet and in magazines. The beauty industry is always changing and evolving! If I don’t know something that a person asks me, I will look it up and research it myself so that I know the next time. No one person’s opinion is the only opinion, so read up on other reviews before you suggest a product - then you’ll be able to give a well rounded review.
These are all things I’ve learned from the year I’ve spent running DrugstorePrincess. By no means am I an expert on anything - blogging, beauty, or life itself - but I always try to help. Never beg for followers, but instead cherish each one who finds your blog. Even now, I always smile whenever I gain a follower! Just be true to yourself, and blog for the right reasons - people will see that and come to you. Hope this helps out a few of you! <3
And if you haven’t already - become a part of my Beauty Blog Directory! Check it out at http://drugstoreprincess.com/BlogDirectory