About Me

Hi everyone! My name is Alisa, I’m a makeup artist and a beauty blogger. On this site, I share the secrets of makeup, helping you choose the right makeup to emphasize your beauty. I also conduct tests and reviews of cosmetics of various brands in different price categories.

Having completed an internship in one of the glossy publications several years ago, I realized one simple thing: I am incredibly attracted to and inspired by the theme of beauty, makeup, personal care, and I have something to say about this. The purpose of blogging was (and remains) simple: to talk about your beauty experience honestly and openly, create high-quality and interesting content that will be useful to the reader, inspire for necessary purchases and save you from wasting money on low-quality funds.

I devote all my free time to a blog, which over time has ceased to be just a hobby and an outlet for me, but has grown into a real and serious project, which is incredibly interesting to develop.

The site was founded in 2011 in the format of a personal beauty blog. Over time, it logically transformed into a whole Internet resource, where there is all the information about the hottest beauty novelties, seasonal and limited makeup collections, new and proven procedures and products for face, body and hair care, and also became a place where I raise and discuss relevant topics of the beauty industry.

For several years now, I have been collaborating with leading cosmetic companies of different segments. Reviews, swatches, the first information about new products – all this and a little more is served as part of high-quality content.

The main advantages of The Drugstore Princess are reliable information, exclusivity and prompt release of materials.

When reading the reviews, do not forget that we are all different. Therefore, if I like something, it does not 100% guarantee that you will like it too. If you have any questions, ask them in the comments, I will be glad to answer them.

At the same time, you can be sure that if I praise any product / cosmetic procedure and so on, then they really deserve it!

All opinions expressed in the blog are for informational purposes only and cannot serve as a substitute for consultation with relevant specialists.

I will be glad if my knowledge and experience will help you become even more beautiful and stay so long!